Level B2 Business English
Lesson 22
Meeting - Presenting A New Idea Or Product
ミーティング 新しいアイデアや製品の紹介

1
PHRASE OF THE DAY
今日のフレーズ

We would like to introduce the latest...
最新の、、、を紹介します。

2
SITUATION
状況

Miles is introducing a new line of women’s shoes in a meeting.
マイルズはミーティングで女性用の靴の新商品を紹介しています。

3
DIALOGUE
ダイアログ

Directions: First repeat after your tutor and then practice each role.

Miles
Today’s the day. We would like to introduce the latest line of women's athletic footwear.
Cathy
I can see you’re excited about it. What’s so special about the new products?
Miles
This new line of jogging and cycling footwear is targeted towards our female demographic. We’ve created separate products targeting all three age groups.
Cathy
Wasn’t the new line supposed to come out next month?
Miles
That was the original plan, but since our major competitor is coming out with its own line soon, we wanted to get a jump on them. We had to scramble to get the shoes ready ahead of schedule, but I think it was worth it. They’re really going to make a splash.
Cathy
I hope so. I hope all of this hype has been justified.
Miles
Oh, it will be. We’ll know soon enough. We’re working with an advertising agency and we’ll start with sponsoring a couple of sporting events to help launch the new line of shoes.

4
VOCABULARY
語い

Directions: First repeat after your tutor and then read aloud by yourself.

a new line (of product)
新しい製造工程
demographic
層（商品の購買層、ターゲット層）
人口区分（年齢、性別、収入に分けられた人口の区分）
get a jump on～
～の先を行く、～に対して先手を打つ
scramble
急いですすめる
launch
発信する

5
LANGUAGE FOCUS
今日のポイント

We would like to introduce the latest...
最新の、、、を紹介します。
Meeting - Presenting a New Idea or Product.

Directions: First repeat after your tutor and then read aloud again by yourself.

We’re rolling out a new product this …
We’re proud to present our new breakthrough in …
I was wondering if we could all discuss the upcoming launch of our new product line.
I’d like to propose a new idea in today’s meeting.
The marketing team would like to show us the new line of…
Might I be able to propose a new idea for a product?
We’ll be releasing this product very soon.

6
ACTIVITY
練習

Activity1: Have you ever been to the unveiling of a brand new product? If so, discuss your experience and briefly talk about the product. Did the unveiling cause such a hype that you instantly wanted to purchase the product?
If you have never been to a product unveiling, discuss the most innovative and interesting product that has been released this year. Talk about how the product was unveiled to the public and if the unveiling was effective.

Activity 2: Work with your tutor to design a new product, like a new type of Smartphone. Talk about features you’d like it to have (they can be as unrealistic as possible). Once you have designed your product, practice unveiling the new product to your tutor. Allow the tutor to ask as many questions about the new product as he/she wants.

HINTS
hype
誇大広告
unveil
発表する
tantalizing
じれったい
pioneering
開拓の
feature
機能
unattractive
魅力のない
unappealing
魅力のない